Founder pricing · save 75% · locked in for life

Fire Your Marketing Agency.
Keep The Leads, Ads, Automations & Growth— Without Paying Expensive Monthly Retainers.

The step-by-step AI-powered playbooks small business owners are using to run their own marketing — local SEO, paid ads, websites, content, email, automations, AI voice & chat agents. Claude does the heavy lifting. You just follow the steps.

No tech background needed. Open a lesson, follow the steps, ship the result that afternoon.

Not ready to buy? Try a free Claude Skill from the course →

9 playbooks · 31 lessons · updated as the tools change

60–80%

cut from monthly marketing spend

0

agencies, project managers, or retainers

1 weekend

to launch your first system

Built for owners — not marketers

You don't need an agency anymore.
You just haven't been shown the alternative.

Real estate agents tired of paying for a website that never gets leads

Contractors who keep hearing “you need to be on Google”

Salon, gym, and restaurant owners burning $1,500/mo on ads that don’t work

Local service businesses that want the phone to ring this month

The playbooks already exist

The same systems agencies use.
Stripped down so you can run them yourself.

01

Stop the monthly bleed

Most owners cut 60–80% of what they pay an agency. Same results — sometimes better — without the retainer.

02

Use the pros’ playbooks

Local SEO, Google + Meta ads, your website, social, short-form video, email, automations, and 24/7 voice & chat agents. Each one broken into short lessons with the exact prompts to paste.

03

Launch this weekend

No 90-day onboarding. No status calls. Open a lesson on Saturday morning. Watch the result land by Sunday.

What's inside

9 playbooks. Plain English. Updated as the tools change.

Every lesson keeps a “last updated” stamp. When the tools change — and they will — the lesson changes too. No “Version 2” you have to buy later. No upsell.

Begin

START HERE

must-do’s before proceeding

Start Here

What this course is, who it’s for, and a 3-question quiz that points you at the lesson most likely to save you the most money first.

5 lessonsIn course →

Free traffic

LOCAL SEO

rank in the map pack

Get Found Locally

Rank in the Google Maps Pack with every field, photo, review reply and weekly post drafted by Claude. Free, ~2 hours of setup, phone ringing in 30 days.

6 lessonsIn course →

Stop the bleed

PAID ADS

Google + Meta, done right

Paid Ads Without an Agency

The lean campaign structure that turns $30/day into booked appointments — with Claude writing every headline, description, and negative-keyword list. No agency, no retainer.

3 lessonsIn course →

Cancel the retainer

BUILD YOUR WEBSITE

AI Studio · Claude Code

Your Website, In an Afternoon

Two AI-built paths. AI Studio if you want clicks-only (no code). Claude Code if you want full control. Same outcome: a site you actually own, in one afternoon.

2 lessonsIn course →

Show up in their feed

SOCIAL MEDIA

content that converts

Social Media

A month of branded social images and short-form video, planned and produced in about 30 minutes — your phone, Claude, and the free tier of Canva and CapCut.

3 lessonsIn course →

Show up in inboxes

EMAIL

the channel you own

Email That Actually Gets Opened

Your email list is the only marketing channel you actually own. A 20-minute monthly newsletter and a 3-touch drip for leads who didn’t book — both written by Claude, both running on autopilot.

2 lessonsIn course →

Run on autopilot

AUTOMATIONS

set it & forget it

Automations

Once the basics are in place, automate them. Missed-call text-backs, instant lead replies, review requests, and a Monday-morning metrics digest — built in CloudPulse and powered by Claude and Manus.

5 lessonsIn course →

24/7 staff

AI AGENTS

your 24/7 staff

AI Agents

Build a voice agent that answers every call you miss and texts you the details. Then a website chat agent and a Messenger/Instagram DM agent. The 24/7 receptionist you never have to put on payroll.

3 lessonsIn course →

Power user

GOING FURTHER

build your own

Going Further

Once you’ve used the course skills, you’ll want your own. And once you’ve pasted prompts for a month, you’ll want Claude to read your live data instead. Two lessons that take you from operator to builder.

2 lessonsIn course →
Antonio Calabrese — founder of Ascentrix and creator of I Fired My Agency

Who built this program

Hi, I'm Antonio.

For 15 years I've run Ascentrix — a digital marketing agency that handles SEO, paid ads, websites, automations, and AI agents for small businesses. Hundreds of local service businesses — contractors, real estate agents, salons, restaurants, clinics — across more industries than I can count.

In all those years, the thing I've watched up close is small business owners writing $3,000+ monthly checks for work they could honestly do themselves now that AI exists. Not "with a steep learning curve" or "if they had spare time." Themselves. This weekend. With prompts I can paste into a Claude window in 30 seconds.

So I built this course. Every playbook is exactly what my team and I would run for one of our agency clients — but stripped down so you can run it yourself, with the same AI tools we use internally.

If I do my job right, you’ll never need an agency again. That’s the point.

Before you keep reading

What an agency would charge for the
same systems you’re about to build:

Local SEO management$500 – $1,500 / month
Google Ads management$500 – $1,500 / mo + 15% of spend
Meta Ads management$500 – $1,000 / mo + 15% of spend
Website (one-time + hosting)$3,000 – $10,000 + $150 / mo
Content + social$500 – $1,500 / month
Email marketing$300 – $800 / month
Automations setup + retainer$1,000 – $3,000 + $200 / mo
AI voice & chat agents$300 – $2,000 / month each
Roughly, with an agency
$48,000 – $144,000 / year
Same systems, you run them
$497 / year

Numbers based on standard small-business agency retainers in 2026. Your local quotes will be in this range — that’s why the math on this course is so absurd.

Built for your industry

The agency you’re tired of paying
already has a competitor in your inbox.

Same course, same $497 — but the pains, the cost comparison, and the lessons that ship first are tuned to how your industry actually loses money.

Realtors

Stop renting leads from Zillow. Reply to web inquiries in 60 seconds, answer the 2am call, build the personal-brand site you actually own.

Movers

Stop bidding for Thumbtack leads. Catch the Sunday-night call, book direct, fill the truck without the platform taking 30%.

Junk removal

Stop paying Angi for shared leads. Catch the 7pm same-day call, book the truck full direct from Google, get the review while they’re still standing in the empty garage.

Roofers

Stop overpaying LSAs and agencies. Catch every storm call, beat the out-of-state chasers, run your own inspection pipeline.

HVAC

Catch the 2am no-heat call. Beat the lead-aggregator middlemen. Run a Google Business Profile that ranks for ‘furnace repair near me’ without an agency.

Plumbing

Win the burst-pipe call at 2am. Outrank Roto-Rooter on your local Google profile. Stop renting leads from Networx and Angi.

Med-spas

Run Instagram and TikTok without a $2k/mo content agency. Reply to consult inquiries in 60 seconds. Bring dormant Botox clients back without spending a dollar on ads.

Salons

Run Instagram and TikTok yourself without a $1,500/mo agency. Bring dormant color clients back with a single text. Fill the slow Tuesday by 2pm.

Law firms

Capture the 9pm intake call. Stop renting your website from FindLaw. Run lead drip and review systems the legal agencies charge $5k/mo for.

Home remodeling

Stop renting leads from Houzz and Angi. Reply to consultation requests in 60 seconds. Run the 30-day nurture sequence kitchen-and-bath remodelers actually need.

Don’t see your industry? The core playbooks work for any local business — the vertical pages just save you the “does this apply to me?” mental tax.

Founder pricing · ends when we hit our enrollment cap

Lock in $1,997 $497
for as long as you stay subscribed.

Once we hit our early-access cap, the price goes to $1,997/year. If you're in before then, you keep paying $497 for as long as you stay subscribed — even after the price changes for everyone else.

What this stack is worth

What you'd pay elsewhere — line by line

Each row is what an actual small business owner pays for the same outcome today. Add them up, then look at the number below.

  • Personalized Business Brain wizard

    Diagnostic + 12-week priority plan + 18 starter marketing assets generated for your specific business — what a marketing strategist charges for an audit + plan.

    $1,997

  • 9 playbooks · 31 lessons (living curriculum)

    Local SEO, paid ads, website, content, email, automations, AI voice + chat agents — rewritten when the tools change. What a comparable annual course costs (before it goes stale).

    $2,997

  • 8 downloadable Claude Skills

    Install once, use forever. Replaces the prompt-library subscriptions and one-off prompts other AI courses charge separately for.

    $497

  • Live homepage scan + Google Profile analysis

    Built into the Business Brain. Replaces the SEO audit + competitive analysis an agency charges for as a paid intro.

    $497

  • Brain-aware lesson prompts

    Every lesson’s skill prompt one-click pre-loads your Business Brain. Replaces hours of re-explaining your business in every Claude conversation.

    $497

  • Weekly Monday sprint emails

    This week’s task from your 12-week plan, delivered. What an accountability coach or marketing consultant charges for the same nudge.

    $497

  • Living curriculum updates (no stale-course tax)

    When Claude, CloudPulse, or a key tool changes, the lesson gets rewritten — you don’t buy a new course every year.

    $997

  • Direct founder support

    Reply to any course email and you reach the founder direct — 15-year agency veteran who wrote it. What a private community or 1:1 coach costs to access.

    $497

  • 30-day Working System Promise

    Ship a real result or every dollar back. No conditions, no hoops.

    Risk-free

Total stack value

$8,476 / year

Founder price

$497

You save $7,979 / year. Locked in for as long as you stay subscribed — even after the price changes for everyone else.

How it stacks up

Agency vs. doing it yourself vs. I Fired My Agency

Each row is honest. The agency isn’t a villain; doing it yourself isn’t stupid. They’re different trade-offs. Here’s where this course actually wins — and where it doesn’t pretend to.

What you pay

An agency

$2,000 – $5,000 / mo retainer

Doing it yourself

$0 — plus 100+ hours of figuring it out

I Fired My Agency

$497 / year. Locked in.

How fast you ship

An agency

6 – 12 weeks per project, on their timeline

Doing it yourself

Stalls — between research, second-guessing, and life

I Fired My Agency

One weekend per playbook. Multiple shipped this month.

Who owns the systems

An agency

The agency. You stop paying, it stops working.

Doing it yourself

You — if you finish

I Fired My Agency

You. Every account, every prompt, every automation in your name.

Personalized to your business

An agency

Only if their account manager actually reads your notes

Doing it yourself

Sure — once you build the playbook yourself

I Fired My Agency

Business Brain wizard learns your business in 6 minutes

Powered by AI you control

An agency

Sometimes. Often a black-box tool they resell

Doing it yourself

Whatever you assemble — and re-assemble each year

I Fired My Agency

Claude throughout. Your prompts, your Project, your data.

Stays current when the tools change

An agency

No. Tactics go stale; you keep paying.

Doing it yourself

No. You learned 2024's AI; 2026 is different.

I Fired My Agency

Living curriculum. Tools change → lessons get rewritten.

Support when you're stuck

An agency

Account manager who knows your industry less than you do

Doing it yourself

Forums and YouTube comments

I Fired My Agency

Reply to any course email. You reach the founder direct.

Cancel anytime

An agency

After a 6 – 12 month contract, sometimes

Doing it yourself

I Fired My Agency

Yes. 30-day Working System Promise: ship a result or refund.

Founder tier

$1,997

$497

/ yr

You save $1,500/year · locked in for life

Renews automatically at the same $497 rate. Cancel any time from your account — your access stays live until the end of the year you've paid for.

What you get the moment you sign in

  • 9 playbooks · 31 lessons covering Local SEO, paid ads, website, content, email, automations, AI voice + chat agents, plus MCP setup and how to build your own Claude Skills
  • 8 downloadable Claude Skills — install once, use forever, work the way you do
  • Every update for as long as you’re a subscriber — when an AI tool changes (and they will), the lesson changes
  • Direct support — reply to any course email and you’ll reach me, the agency owner who wrote it
  • Living curriculum: new lessons + new skills added year-round at no extra cost
  • 30-day Working System Promise — ship a real result or get every dollar back
Secure Stripe checkoutCard · Apple · Google PayCancel anytime

Why so cheap? You're a founding member. Your $497 funds the next year of lessons, skills, and updates. Once enrollment caps, it goes to $1,997 — and stays there. Founding members keep $497 forever.

Still cheaper than one month of agency retainer. And unlike that retainer, the systems you build here are yours — you own the accounts, the site, the skills, the prompts. Forever.

The Working System Promise

Ship a real result in 30 days, or get every dollar back.

I'm putting the risk on me, not you. If you don't have at least one working marketing system shipped within 30 days of signup — a fully optimized Google Business Profile, a live ad campaign that's actually spending, an AI voice agent answering your missed calls, a real website at your own domain, or any of the other 19 lesson outcomes — email [email protected] with the subject line "Refund Request — Working System" and I'll refund every penny within 48 hours. No forms, no hoops, no calls.

The one condition: you have to have tried at least one lesson. Show me your draft GBP, your unfinished website, your half-built voice agent — anything. If you followed the steps and the result didn't land, that's on me to fix, and you get every dollar back while I do.

If you bought it and didn't open a single lesson? Then this isn't the right tool for you — and a refund isn't the answer. The course only works if you do.

Honest answers to the questions you're probably about to ask

Why is the price $497 if the real price is $1,997?
Because you’re a founder member. The course is in its first year — your money funds the next year of lessons, skills, and updates. Once enrollment caps, the regular price kicks in at $1,997/year for everyone after you. You stay locked in at $497 for as long as you keep your subscription active. If you cancel and come back later, you’ll pay whatever the price is then.
What if I cancel? Do I lose access immediately?
No. You keep your access until the end of the year you've already paid for. Cancellation just stops the auto-renew — you can cancel today and still use the course for 11 more months. (And if you re-subscribe at $497 before the founder window closes, your locked-in rate stays.)
Is this really enough to replace an agency?
For the marketing tasks an agency does — local SEO, Google & Meta ads, websites, content, social — yes. For larger strategy and account management at scale, probably not. The audience here is small business owners who'd rather DO their marketing than hand it off.
What if I'm not technical at all?
The course is built for non-technical small business owners. Every lesson uses AI tools that do the actual technical work (writing, coding, designing). Your job is to follow numbered steps and paste prompts. If you can use email, you can do this.
Do I need any other paid tools?
Most of what you'll use is free or has a free tier — Claude (free tier works), Canva, Manus, Google Business Profile. The one paid tool we recommend repeatedly is CloudPulse ($97/mo) for the automation + AI agent playbooks. CloudPulse is also a GHAX Inc. product — same company that operates the course — so we know the platform inside out. If you skip those two playbooks, the course costs nothing else to run.
How often do the lessons get updated?
Whenever the tools change. AI changes every couple months — lessons get rewritten the same week. You'll see the date on each lesson and a /lessons/updates feed of every change. You're paying for the living version, not a static recording.
Can I see what's inside before I buy?
Yes — the free Local SEO Claude Skill is the same one I packaged from the paid Local SEO lesson. Install it, see how the course works, then come back here when you're ready.

Last call · founder pricing

Two choices. One of them
costs you another $50,000 this year.

Option A

Keep paying an agency $4,000–$12,000 a month to do this work for you. Watch the invoice clear every month.

Option B · recommended

Spend $497 (founder pricing) and a few weekends, with Claude doing the heavy lifting in every lesson.

$1,997 $497 /year · locked in for life · cancel any time · 30-day money-back guarantee

P.S.Every month you wait, your agency invoice clears your account. This is the cheapest fix to that I can think of — and the price only goes up from here. If you’re going to do it, do it before the founder window closes.

P.P.S.If you’re still not sure, try the free Local SEO Claude Skill first. It’s the exact skill from one of the paid lessons. Install it, see how the course works, come back when you’re ready.